This is you. Do not let your rivals leave you in their wake. Your rivals are long established entrepreneurs, some of them going on to create franchised operations, profitable partnerships (a collective of experienced medical professionals) and even multinationals that have become household names to the patients you would like to see waiting on you in your rooms. Be patient if you will because your day is coming.
For the time being you are still setting up shop. You have ambitiously and bravely decided to forego the easier practice of joining a public enterprise. The money is not always good and the hours are always longer. You know what you would like to achieve in the world of medicine and the only way you can achieve the objectives you have in mind is to go private. But, as you may have already experienced, it comes with its challenges.
You can quickly diminish these by carrying out one important exercise. One of the most important things you need to do in the setting up of your practice is making sure that you have all the appropriate medical equipment and instruments in place. Without these your practice is virtually useless. Acquiring these, as you may already have noticed, is quite a costly enterprise. Greatly reduce the costs to your private practice and purchase used (and even new) medical equipment and surgical instruments for sale, mainly and always online.
Going online makes good business sense. You are always privileged with competitive prices; prices you can afford. At the same time, utilizing your preferred social media network, you can be canvassing for new patients, almost free of charge, and of course, at a far more affordable rate than conventional marketing and advertising methods would have you do.